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Business Insight

Quantifying Your Business

Looking at Your Business Objectively

Key Strategic Indicators
Key Business Indicators
Key System Indicators

Emyth Mastery, 2005, Gerber M.E., P96

You don't know your business until you've quantified it.

By creating an effective quantification process you can pinpoint exactly what's going on in your business, for better or for worse. You can anticipate problems before they materialise. You can know exactly which areas need your personal attention, and which do not. You can be completely objective and accurately informed. Your decisions will be sound because they'll be based on good information, not belief, not opinion, and not on an incomplete view of the business.

Quantification, if you do it right, gives you a 'sixth sense' about your business. It's not at all mysterious. It's logical, practical process. And it's a process you can comfortably manage because it's one based on your own needs, abilities, and preferences.

Strategic indicators give you a sense of your progress toward your Strategic Objective, and they give you a feeling for the general health of your business.

Emyth Mastery, 2005, Gerber M.E., P97

Developing Business Quantification

Classify the critical parts of your business, for example:

  • People
  • Production and productivity
  • Customer satisfaction
  • Lead conversion and lead generation
  • Market standing and competitive position
  • Administration and support
  • Profit margins and other financial indicators

Emyth Mastery, 2005, Gerber M.E., P100

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